Want to sell digital products?
Ebooks, templates, courses, memberships—there’s money to be made. But where do you sell them?
Do you need a simple storefront? A full-featured eCommerce site? A platform that brings in buyers for you?
Some make selling easy. Others take a cut of your earnings. Some give you total control. Others handle the marketing.
Which one is right for you?
This guide breaks down the best platforms to sell digital products, what they offer, and what to watch out for.
List of the best Platforms to Sell Digital Products.
1. Gumroad
Gumroad is one of the simplest ways to sell digital products. It’s perfect for creators who want to start selling without dealing with a complicated setup. You can sell ebooks, courses, music, design assets, and more.
- Easy to use – No website needed. Just upload your product, set a price, and share the link.
- No monthly fees – You only pay when you make a sale.
- Supports pay-what-you-want pricing – Let customers choose how much to pay.
- Handles VAT and taxes – Saves time on international sales.
- Built-in email marketing – Send updates and promotions to your buyers.
Cons
- High transaction fees – Gumroad takes a bigger cut as you sell more (up to 10%).
- Limited customization – You can’t fully brand your store.
- No advanced marketing tools – Basic email features but no deep integrations.
- Payout delays – Weekly payouts instead of instant access to earnings.
2. Payhip
Payhip is a beginner-friendly platform that lets you sell digital products, memberships, and even online courses. It’s designed to handle everything—from payments to taxes—so you can focus on creating and selling.
- Free plan available – Start selling without upfront costs.
- All-in-one platform – Sell digital downloads, subscriptions, and courses from the same place.
- Handles EU VAT – No need to worry about tax compliance.
- Built-in marketing tools – Includes discount codes, affiliate programs, and email marketing.
- Embeddable checkout – Sell from your website or social media with a simple button.
Cons
- Transaction fees on free plan – 5% per sale unless you upgrade to a paid plan.
- Limited store customization – Basic design options compared to full eCommerce platforms.
- Less automation – Fewer integrations compared to Shopify or Kajabi.
3. Shopify
Shopify is a powerful eCommerce platform that lets you sell digital products alongside physical ones. It’s great if you want full control over your store and access to advanced sales and marketing tools.
- Fully customizable store – Choose from hundreds of themes or design your own.
- No transaction fees (with Shopify Payments) – Keep more of your earnings.
- Built-in marketing tools – SEO, email campaigns, discount codes, and upsells.
- App integrations – Expand features with thousands of apps.
- Secure and reliable – Handles payments, taxes, and site security for you.
Cons
- Monthly fees – Starts at $39/month, plus extra for some apps.
- Learning curve – More features mean a steeper setup process.
- Digital downloads need an app – Shopify doesn’t handle file delivery by default; you’ll need an app like Digital Downloads or SendOwl.
4. Stan Store
Stan Store is a mobile-friendly platform designed for creators who sell digital products, courses, and services directly from their social media profiles. It’s popular among influencers, coaches, and entrepreneurs who want a simple, all-in-one solution.
- Easy setup – No coding or website needed.
- Optimized for social media – Works great with Instagram, TikTok, and YouTube.
- All-in-one platform – Sell digital downloads, coaching calls, and memberships from one link.
- Built-in email marketing – Grow and engage your audience without extra tools.
- No transaction fees – You keep 100% of your sales (except for payment processing fees).
Cons
- Monthly subscription required – No free plan; pricing starts at $29/month.
- Limited store customization – Focuses more on social selling than full website features.
- Not ideal for large stores – Best for selling a few products, not managing a huge catalog.
5. Sellfy
Sellfy is a straightforward eCommerce platform designed for selling digital and physical products. It’s a great option for creators who want a simple online store without the hassle of setting up a full website.
- Quick setup – Launch your store in minutes with no technical skills needed.
- No transaction fees – Keep all your earnings (except for payment processing fees).
- Built-in marketing tools – Email campaigns, upsells, discount codes, and abandoned cart recovery.
- Supports digital and physical products – Sell both in one store.
- Embeddable buy buttons – Sell from your website, blog, or social media.
Cons
- Monthly subscription required – No free plan; starts at $29/month.
- Limited design customization – Basic store templates with fewer options than Shopify.
- File size limits – Maximum file size is 10GB per product.
6. SendOwl
SendOwl is a lightweight yet powerful platform built for selling digital products, subscriptions, and memberships. It’s ideal for creators who want a simple checkout experience without managing a full eCommerce store.
- Fast and easy setup – No website required; just upload products and start selling.
- Instant file delivery – Automatically sends secure download links to buyers.
- Supports subscriptions and memberships – Sell recurring plans with ease.
- Affiliate program built-in – Let others promote your products for a commission.
- Embeddable checkout – Sell from your own website, blog, or social media.
Cons
- Monthly subscription required – Plans start at $9/month.
- No storefront – You need to link SendOwl to your website or social media.
- Limited marketing tools – Lacks advanced email marketing or built-in SEO features.
7. E-Junkie
E-Junkie is a budget-friendly platform for selling digital downloads. It’s been around for years and is great for creators who need a simple, low-cost way to deliver digital files securely.
- Affordable pricing – Starts at just $5/month with no transaction fees.
- Secure file delivery – Automatically sends unique, expiring download links to buyers.
- Embeddable buy buttons – Sell from your own website, blog, or social media.
- Supports multiple payment options – Works with PayPal, Stripe, and Authorize.net.
- Basic affiliate program – Let others promote your products for a commission.
Cons
- Outdated interface – Feels less modern compared to newer platforms.
- Limited customization – Basic storefront design with fewer branding options.
- No built-in email marketing – You’ll need third-party tools for customer outreach.
8. Kit.com (ConvertKit)
Kit (previously ConvertKit) is an email marketing platform that now includes eCommerce features, making it a great choice for creators who want to sell digital products while growing their email list. It’s ideal for bloggers, course creators, and artists who focus on audience engagement. Kit hasn’t rolled out this feature in all locations. Currently this is available only in limited countries.
- Built-in email marketing – Sell products while nurturing your audience with automated emails.
- No monthly fees – Only pay a small transaction fee per sale.
- Simple checkout process – No complicated setup, just upload and start selling.
- Supports pay-what-you-want pricing – Let customers choose what to pay.
- Great for selling directly from email – Seamless buying experience for subscribers.
Cons
- Higher transaction fees – 3.5% + $0.30 per sale, which adds up over time.
- Limited store features – More of a sales tool than a full eCommerce platform.
- No storefront customization – Focuses on sales pages rather than a full online shop.
9. Podia
Podia is an all-in-one platform for selling digital products, courses, memberships, and coaching services. It’s a great option for creators who want an easy-to-use platform without needing multiple tools.
- No transaction fees – Keep 100% of your earnings (except for payment processing fees).
- Sell courses, memberships, and digital downloads – Everything in one place.
- Built-in email marketing – Send newsletters and automate follow-ups.
- Simple website builder – Create a storefront without coding.
- Live chat on sales pages – Connect with potential buyers in real time.
Cons
- Monthly subscription required – Plans start at $39/month.
- Limited design flexibility – Storefront customization is more basic than Shopify.
- Fewer third-party integrations – Works best as an all-in-one solution but lacks some advanced tools.
10. Thinkific
Thinkific is a powerful platform for selling online courses and memberships. It’s designed for educators, coaches, and entrepreneurs who want full control over their course content and student experience.
- No transaction fees – Keep all your earnings (except for payment processing fees).
- Free plan available – Start selling courses without upfront costs.
- Full course customization – Control pricing, structure, and design.
- Built-in student engagement tools – Quizzes, certificates, and discussion forums.
- Drip content options – Release lessons over time for better engagement.
Cons
- Limited digital downloads – Primarily built for courses, not standalone digital products.
- Higher pricing for advanced features – Custom branding and advanced tools require paid plans.
- Fewer marketing tools – Lacks built-in email marketing compared to Podia or Kajabi.
11. Teachable
Teachable is a well-known platform for selling online courses, coaching services, and digital products. It’s a great choice for educators and content creators who want an easy way to build and sell courses.
- No technical skills needed – Simple drag-and-drop course builder.
- Supports multiple content types – Video, PDFs, quizzes, and coaching sessions.
- Built-in payment processing – Accepts credit cards, PayPal, and more.
- Student engagement features – Certificates, comments, and drip content.
- Mobile-friendly – Works well on all devices.
Cons
- Transaction fees on the free plan – 10% per sale unless you upgrade.
- Limited store customization – Less flexibility compared to Shopify.
- Fewer marketing tools – No built-in email automation like Podia or Kit.
12. Kajabi
Kajabi is an all-in-one platform designed for selling online courses, memberships, and coaching programs. It’s ideal for entrepreneurs who want a complete business solution with marketing, automation, and website hosting built-in.
- No transaction fees – Keep all your earnings (except for payment processing fees).
- All-in-one platform – Includes website builder, email marketing, and sales funnels.
- Built-in automation – Create workflows to nurture leads and increase sales.
- Community features – Build a membership site with forums and engagement tools.
- Mobile app available – Gives students access to content on the go.
Cons
- Expensive plans – Pricing starts at $149/month, which can be high for beginners.
- More complex setup – Powerful features mean a steeper learning curve.
- Limited customization for storefronts – Design options are less flexible than Shopify.
13. Own Website
Selling digital products on your own website using Easy Digital Downloads (EDD) gives you full control over your business. With no platform restrictions, you can customize everything and keep more of your profits.
- No platform fees – Only pay for hosting and payment processing.
- Full branding control – Customize your store however you like.
- One-time setup cost – No monthly subscriptions required (unless using premium add-ons).
- Sell any type of digital product – Ebooks, software, music, courses, and more.
- Expandable with plugins – Add features like subscriptions, licensing, and affiliate programs.
Cons
- Requires website setup – You need to manage hosting, themes, and security.
- No built-in audience – Unlike marketplaces, you must drive your own traffic.
- Some premium features cost extra – Advanced tools like recurring payments require paid extensions.
Conclusion
Selling digital products has never been easier, but choosing the right platform depends on your needs.
- If you want simplicity, Gumroad or Payhip are great starting points.
- If you prefer full control, Shopify or your own website with Easy Digital Downloads might be best.
- If you’re focused on courses and memberships, platforms like Teachable, Thinkific, or Kajabi offer great tools.
- If you’re a content creator selling directly from social media, Stan Store or Kit could be perfect.
The key is to pick a platform that fits your business goals, budget, and technical skills. No matter which one you choose, success comes down to marketing, audience trust, and delivering value.
Which platform are you considering? Let me know if you need help deciding!